Where Are All the Hotel Reviews, and How Do I Keep Track?

If you’re a hotelier who hasn’t been paying much attention to guest reviews, you haven’t been paying attention much at all. A 2016 report found that 96% of TripAdvisor users consider reviews to be an important factor in their booking decisions, while 83% actively read reviews for any property before they make a booking. As guests and travelers, we all know that reviews sway us. Managing your reviews is obviously important.

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Revved for success: Why the Hotel Guest Experience is Like an Engine

As Rally Australia raced through Coffs Harbour in New South Wales a few weekends ago, drivers and technicians were obsessing over engines and all the various components. This is a rugged and highly competitive event, drawing teams from all over the world. If you’re going to have a chance at winning, you literally have to be firing on all cylinders. The engine and its parts, in particular, have to be well oiled and perfectly tuned in order to meet the demands of the course.

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3 Hotel Trends Your Guests Can’t Take Anymore

Our jobs as hospitality professionals may be complex, but our mandate is simple. Make guests feel at home. Strive to give them more of what they want. Build a reputation to keep them coming back. Sometimes we do a great job of this. Innovations have been fast and furious in recent years, and many of them are exciting. Allowing guests to do more with their mobile devices (checking in, ordering room service, even controlling amenities in the room) is here to stay. Greater attention to food and beverage quality, and more appealing common spaces — these too are significant upgrades, indicative of the future.

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