The Hotel Fitness Centre Must Change and Here's Why

Fitness centres have been a part of hotels for a long time — even when wooden rowing machines and leather medicine balls were cutting edge, and when people exercised politely in wool suits and dinner gowns. As the 20th century progressed, new machines and modalities were invented. A fair amount of clothing was shed, and hotels began to incorporate modern fitness concepts into their list of amenities.

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How Can Hotels Strengthen the Case for Direct Bookings? Part 2 of 2

If there’s one thing hoteliers want travelers to do before booking through an OTA, it’s to ask themselves whether they’re really getting the best value. A whole lot of people see OTAs as a convenient, trustworthy booking platform. They’re easy and fast. The review platforms are powerful, the financial processing can be trusted, and there are reasonable measures for consumer protection. It’s easy to research options, make a booking and be done with it.

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How Can Hotels Strengthen the Case for Direct Bookings? Part 1 of 2

Ever since online travel agents appeared in cyberspace, hoteliers have been shifting uncomfortably in their seats. Bricks-and-mortar travel agents may have earned a small commission for every booking, but most of them were professionals running boutique offices. They weren’t corporations with sophisticated virtual platforms, designed to swallow a growing percentage of bookings worldwide. 

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