How Can Hotels Strengthen the Case for Direct Bookings? Part 2 of 2

If there’s one thing hoteliers want travelers to do before booking through an OTA, it’s to ask themselves whether they’re really getting the best value. A whole lot of people see OTAs as a convenient, trustworthy booking platform. They’re easy and fast. The review platforms are powerful, the financial processing can be trusted, and there are reasonable measures for consumer protection. It’s easy to research options, make a booking and be done with it.

Read More

How Can Hotels Strengthen the Case for Direct Bookings? Part 1 of 2

Ever since online travel agents appeared in cyberspace, hoteliers have been shifting uncomfortably in their seats. Bricks-and-mortar travel agents may have earned a small commission for every booking, but most of them were professionals running boutique offices. They weren’t corporations with sophisticated virtual platforms, designed to swallow a growing percentage of bookings worldwide. 

Read More

What is 'Sweatworking' and Why Should Hotel Managers Care?

We all know the news can be strange these days, but every so often, you see a story that really makes you scratch your head. Like the man who set out to run across the ocean inside a floating bubble . Many people were inspired by this. Others saw it as an attention-grab. There were also one or two voices raised about the $140,000 in U.S. Coast Guard funds that went toward rescuing the man between Florida and Bermuda.

Read More