Can My Hotel Still Surf the Christmas Marketing Wave?

One of my favourite old-time movies is “Holiday Inn”, from where the famous hotel group took its name. The plot involves a typically convoluted love triangle however Bing Crosby plays a former vaudeville singer who retires to the country, only to miss the spotlight and so decides to open his farmhouse to the public, but only on holidays.

Famous for launching the second highest selling song of all time, “White Christmas”, the movie tapped in to all the simpler aspects of Christmas that people identify with – snow, music and holidays.

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Wisdom from the Front Desk

When I was a young receptionist at a 5 star hotel in the late 1970s, my colleague and I had a brilliant idea: Use Australian slang to spice up guest interactions. We called the women “luv” and the men “mate.” When someone asked to use the house phone, we offered the handset and told them to “ask the Sheila on the other end to help”.  Gulp!

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Hoteliers: Is Your Digital Marketing Agency a Good Servant or Poor Master?

A lot is being made of simplicity these days. It’s easy to see why. While the amount of human knowledge and information doubled roughly once every century before WWII, it now doubles every year. As more devices, appliances, and even personal health monitors are hooked up to the internet, the amount of data being generated continues its flight into the stratosphere.

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