The Smart Psychology of Smaller Hotels

I’ve been spending a lot of time looking at boutique hotels lately. Many of them are located in cramped urban settings, with owners and managers who need ways to do more with less (and of course, adding the word “boutique” tells you that!). So when I came across an English newspaper’s list of the best country house hotels in England, I just had to click. It was an opportunity to sail to the other end of the spectrum. What happens when a hotel has all the space (and sometimes, it seems, all the money) in the world?

 

The images were just as I imagined—no surprise there, since I’ve seen a few in my time. From the air they look like castles. Inside you see lush chairs, cavernous common spaces, private rooms big enough for yoga classes. There are fireplaces and oaken desks. There were names like Langar Hall, Park House and Swinton Park.

 

 

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Albert Einstein Can Help Your Hotel Succeed

“Do not worry about your difficulties in mathematics.” Einstein once wrote. “I can assure you mine are still greater.” 

Whilst seeing someone with a bigger problem than ours can help us keep things in perspective, it doesn’t necessarily help us with our problem. On the...

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From sticky fingers to brand evangelists: The case for lost hotel amenities

Slippers, Towels and Branding: The Case For Lost Hotel Amenities

 

There’s a scene in the movie Casino where a high-stakes gambler is preparing to leave his Las Vegas hotel room. Despite having won over $2 million on the casino floor, we see him filling his suitcase with towels and shampoo. After that, we see him boarding a private jet for the ride home.

 

Apparently, even the super-rich find those little extras difficult to resist.

 

Why is this? Maybe it’s the idea that hotels have endless supplies of such things, and taking them does no harm to anyone in particular. Maybe it’s the feeling that, since hotel rooms are ‘home’ for a day or two, everything inside is fair game. Maybe it’s as simple as wanting a souvenir of a pleasant stay. A keepsake that offers a sense of place. 

 

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