If you were (or are) an executive for a chain hotel, you couldn’t (or can’t) help but wonder how your property might tap into the river of profit that is flowing into the shared economy.
As AirBnb continues to grow a new slice of the global market, it’s clear that more guests are seeking local flavor in their accommodation choices. Why stay at a sterile, globally branded hotel when you can embed yourself in a local neighbourhood, with local art on the walls and artisan coffee in the cupboard? This may sound harsh, but many people are framing the question this way. Especially those who’ve already had positive experiences with the share model, and consistently look to it first when traveling. Many good local apartments are available with no branding at all. Except of course for the property owners themselves.Read More
While reading an article on St. Patrick’s Day, I was surprised to learn that “the luck of the Irish” originates not from ancient folklore, but from 19th century gold prospecting in North America.
People from all over the world were making a mad dash for riches during...Read More
It’s official: Workers in the hospitality industry are burned out. Not all of them, of course, but a high percentage. An annual survey by the Dutch government—known as the Permanent Life Situation Survey—puts the number at one in seven which is one of the highest rate...Read More