The Hospitality Facade: Why Beauty Cannot Be Skin Deep

Are you one of those people who make instant judgments or do you prefer to take your time before making a decision? In terms of consumer behavior, the power of first impressions has come under epic scrutiny as many people make their decision based on what they see and hear first in the first five seconds of coming into contact with a product. We live in an age of unprecedented choice and so it is even more important that the image we present to our customers is a positive one

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Will the Optimization Ever Stop?

In 2012 it was link building. The next year it was geo-targeting and negative keywords. 2014 reminded us to track ad campaigns and cut down on page load times. Last year, we were urged to focus on mobile site design and dynamic content marketing. And as 2016 kicks off, we’re all wondering if we should just be honest with ourselves and pursue a degree in Information Technology.

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Tuning Your Hotel’s Engine: In Search of Occupancy (Part Two)

In part one of this series, I used the image of tuning an engine to illustrate a really important process for hotels: Determining what business to take, and at what rate.

Tuning this engine is an ongoing challenge, especially for major city hoteliers. No matter how well things are going, there’s always a thought in the back of your head: How long will this boom last, and for how long should I lock in business?

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