Will the Optimization Ever Stop?

In 2012 it was link building. The next year it was geo-targeting and negative keywords. 2014 reminded us to track ad campaigns and cut down on page load times. Last year, we were urged to focus on mobile site design and dynamic content marketing. And as 2016 kicks off, we’re all wondering if we should just be honest with ourselves and pursue a degree in Information Technology.

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Tuning Your Hotel’s Engine: In Search of Occupancy (Part Two)

In part one of this series, I used the image of tuning an engine to illustrate a really important process for hotels: Determining what business to take, and at what rate.

Tuning this engine is an ongoing challenge, especially for major city hoteliers. No matter how well things are going, there’s always a thought in the back of your head: How long will this boom last, and for how long should I lock in business?

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Three Essential New Year’s Resolutions for Hoteliers

The perennial failure of New Year’s resolutions has become more of a comical tradition than a cause for disappointment. Even with all the advice on how to make our resolutions stick (be specific, measure your progress, focus on the present), we tend to throw in the towel by Valentine’s Day or even earlier!. Researchers at the University of Toronto have traced this problem to something called “false hope syndrome.” We like how it feels to make those resolutions, but we’re not really prepared to see them through.

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