Are Online Travel Agencies (OTAs) As Bad As We Think?

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. These are the woody vines that climb trees and slowly strangle them, using the trunk and branches as a scaffolding to position their own leaves in the sun. What better analogy for a group of massive sales firms that collectively own the majority of global hotel bookings, and take 15-30% commission on every room they book?

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The BYOD Revolution and What it Means for Your Hotel's Bottom Line

The supercomputers we carry in our pockets are easily taken for granted. They’ve become deeply engrained in everyday life, replacing a multitude of other objects and devices. Many of us already use our phones as house keys, wallets, light switches, garage door openers and thermostats, among other things. Oh yes, and we sometimes use them to call people or send messages.

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Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travellers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising.

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