Is Your Hotel Losing Money on Mobile?

Remember when you booked a hotel room online for the very first time? It may have been in the late 90s, when online booking was a brand new thing. You probably used one of those old desktop computers with a tube monitor and dial-up connection. You may have wondered if your reservation would be honoured when you arrived at the hotel.

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How to Make Hotels More Human

Isn’t it strange that technology designed to bring people together could have the opposite effect? As smartphones and tablets have become more engrained in daily life, prospects for real human interaction feel strangely diminished. Why strike up a conversation – or look out the window, for that matter – when there’s always a task, a search, or a social media post to absorb your attention? Academics and researchers have been saying plenty about this in recent years. The Media Consumer Survey 2017 by Deloitte found clear patterns of fatigue amongst social media users in Australia, with nearly half of the study’s respondents stating that they spend more time on social media than they’d like to, and nearly a third admitting that they spend more time cultivating relationships on social media than they do in real life.

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How Experimenting with Social Events Can Only Be Good For Your Hotel’s Bottom Line

The reimagining of common areas in hotels is really part of a larger question: How and why is the social function of hotels changing? We know that work habits have become more fluid in recent years. We know that “being alone together” has become a favoured way of working for many young professionals. Work may require us to concentrate on a laptop for hours at a time, but doing so in vibrant communal spaces feels healthier than sitting alone in our room.

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