The race for new concepts in hospitality is nowhere near the finish. It’s a constant interplay between professional and accessible, private and social, comfort and economy. It’s not all about the mattress anymore. It’s about delivering the right experience to the people who want it.Read More
Try before you buy is an old concept, and it’s been applied to any number of things commercially. Cars, homes, electronics and vitamins — just about every corner of the retail industry has offered no-risk money back arrangements with consumers. People want to know what they’re getting into before they invest. It’s also a powerful statement of confidence on the seller’s (or manufacturer’s) part. It says: You’re going to be happy you own this. You’re not going to want your money back.Read More
Whenever there’s a defining moment or change in a particular industry, ideas tend to shift together like a flock of birds. Often, a business trend is emulated without much thought. If people want local coffee and bath products in their hotel rooms, for example, let’s find a local provider for these things. Let’s deliver what people want. Let’s provide a convincing appearance, in the most economical way possible. When the next idea comes along, we’ll provide a convincing appearance of that.