Are Online Travel Agencies (OTAs) As Bad As We Think?

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. These are the woody vines that climb trees and slowly strangle them, using the trunk and branches as a scaffolding to position their own leaves in the sun. What better analogy for a group of massive sales firms that collectively own the majority of global hotel bookings, and take 15-30% commission on every room they book?

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