To Script or Not to Script? Shifting Trends in Hotel Service

The celebrated actress Meryl Streep once said that “acting is not about being someone different,” but rather about “finding myself in there.”

If we look into quotes about scripts and acting, we run into a lot of stuff like this — and it’s all very fascinating in the context of high stakes movie making. But what does it tell us about real life? After all, acting is rampant in the world of service-based industry — especially in the hotel business, where guest interactions are prized and valuable.

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Group Travel Innovation for Hotels

For all the talking and thinking we hoteliers do about transient travellers and what they want from us, it’s easy to forget that not all guests are laptop slinging, latte sipping millennials (as much as we love them). Group travel is still a relevant chunk of business — and could become more relevant in the future.

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