The End of Star Ratings for Hotels?

When I was new to the hotel business, people would start the booking process by cracking open a Michelin or AAA hotel guide. They would locate their desired star-rating, browse the hotels listed, and book a room according to annually published rates. No online ratings, no blogs and no dynamic pricing. It was all nice and neat—the guest trusted the rating agency to do its job, and that was that.

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Why Marketing Your Property Starts from the Inside Out

One of my early mentors as a young GM was an abrupt and direct company director who insisted that everything we did in the hotel had to be perfect. He proof-read every menu and brochure, and wasn’t the least bit happy to find spelling or grammatical errors. If we got an actual fact wrong, we’d never hear the end of it. We had a huge argument once over whether or not to introduce a breakfast buffet because he was concerned that it would not present well enough. He eventually relented but only after we agreed that it would be perfect!

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Hotels of the Future: 5 Inevitable Trends

As your car flies over the city, you see the magnificent outline of a hotel below. When you land on the roof, an AI concierge greets you in whatever language you speak, scans your retinas, leads you down to a room that has been prepared especially for you. If you need anything—fresh towels, a new toothbrush, dinner suggestions—all you have to do is think it, and within seconds you’ll hear a knock at the door.

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