What Virtual Reality Can Teach Us About The Guest Experience

Imagine you’re standing in a busy hotel lobby. Guests are at reception with their luggage, eager to check in. Others are on their way out, moving through sliding doors and getting into cars. You see the porters hauling carts of suitcases. You see businesspeople sitting in the common areas with their laptops. Somebody rustles a newspaper and turns the page.

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Augmented Reality (AR) for Hotels: Where’s it Going?

It’s been over four years since early adopters of Google Glass began to show up in public spaces. Since then, the technology has been pulled from the consumer market and focused on professional settings, such as aiding workers on assembly lines.

One of the commonly cited reasons for the initial failure of Google Glass is the “disconnection” it creates between people. When you see someone wearing those glasses, you don’t know what they are seeing or analyzing. Aside from social discord, it raises real concerns about privacy in a world where abuse of personal data is already a problem.

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How Virtual Reality Could Transform Guest Expectations

Try before you buy is an old concept, and it’s been applied to any number of things commercially. Cars, homes, electronics and vitamins — just about every corner of the retail industry has offered no-risk money back arrangements with consumers. People want to know what they’re getting into before they invest. It’s also a powerful statement of confidence on the seller’s (or manufacturer’s) part. It says: You’re going to be happy you own this. You’re not going to want your money back.

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