How to Make Hotels More Human

Isn’t it strange that technology designed to bring people together could have the opposite effect? As smartphones and tablets have become more engrained in daily life, prospects for real human interaction feel strangely diminished. Why strike up a conversation – or look out the window, for that matter – when there’s always a task, a search, or a social media post to absorb your attention? Academics and researchers have been saying plenty about this in recent years. The Media Consumer Survey 2017 by Deloitte found clear patterns of fatigue amongst social media users in Australia, with nearly half of the study’s respondents stating that they spend more time on social media than they’d like to, and nearly a third admitting that they spend more time cultivating relationships on social media than they do in real life.

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What Hotel Chains Are Learning from Industry Disruptors… and You Can Too

Part of the problem with disrupting the hospitality industry (or any industry, for that matter) is that if you are successful, others will emulate. The changes sparked by AirBnb and OTAs like Expedia cannot entirely be patented or trademarked – if they could, an army of lawyers would slap down any encroachment on its business model. As it stands, all they’ve done (aside from creating billion dollar brands) is open the door. They’ve shown the world that hotels and hospitality can be reimagined.

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3 Misguided Trends in the Hotel Industry Today

The world of hotels is a lot like the world of fashion. Every year, new trends and styles come sashaying down the catwalk. Some are eye-catching, some are puzzling, and some are downright ridiculous – depending on who you ask.

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