Have you ever been to an auction of anything (furniture, charity or property) and wondered why auctioneers (especially the American ones) talk like that? What’s with all the extra words and gibberish? According to an article published by Slate back in 2010, it’s all designed to create a sense of urgency and competition amongst bidders — which makes sense when you think about it. Auctions are a social activity, and even online auctions (ebay, for example) tend to inspire competitive bidding.Read More
It’s been over four years since early adopters of Google Glass began to show up in public spaces. Since then, the technology has been pulled from the consumer market and focused on professional settings, such as aiding workers on assembly lines.
One of the commonly cited reasons for the initial failure of Google Glass is the “disconnection” it creates between people. When you see someone wearing those glasses, you don’t know what they are seeing or analyzing. Aside from social discord, it raises real concerns about privacy in a world where abuse of personal data is already a problem.Read More
Try before you buy is an old concept, and it’s been applied to any number of things commercially. Cars, homes, electronics and vitamins — just about every corner of the retail industry has offered no-risk money back arrangements with consumers. People want to know what they’re getting into before they invest. It’s also a powerful statement of confidence on the seller’s (or manufacturer’s) part. It says: You’re going to be happy you own this. You’re not going to want your money back.Read More