Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other.

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What the 5 most outlandish hotel campaigns can teach us about our own marketing (and how it benefits our bottom line)

Remember when promoting your hotel was simple? You listed the property in phone books and trade directories. You developed relationships with travel agents, local drivers and restaurateurs. Radio and TV might have been an option if you had the budget – but there was no need for a silly or groundbreaking script. Just focus on earning your guests through quality and value, and let the rest take care of itself.

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Social Media Strategy for Small to Medium Hotels

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forward-looking is critical for hoteliers.

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