How Experimenting with Social Events Can Only Be Good For Your Hotel’s Bottom Line

The reimagining of common areas in hotels is really part of a larger question: How and why is the social function of hotels changing? We know that work habits have become more fluid in recent years. We know that “being alone together” has become a favoured way of working for many young professionals. Work may require us to concentrate on a laptop for hours at a time, but doing so in vibrant communal spaces feels healthier than sitting alone in our room.

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