It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line

It seems like there’s a TED Talk for just about everything these days, so I was excited (though not exactly surprised) to come across Mark Harmon’s speech about “the soul of a hotel.” Harmon is the founder of Auberge Resorts, a chain of luxury boutique properties with locations throughout North and Central America. In 2017, it was rated the world’s third best hotel brand by Travel + Leisure Magazine.

Read More