Are Online Travel Agencies (OTAs) As Bad As We Think?

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. These are the woody vines that climb trees and slowly strangle them, using the trunk and branches as a scaffolding to position their own leaves in the sun. What better analogy for a group of massive sales firms that collectively own the majority of global hotel bookings, and take 15-30% commission on every room they book?

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Tuning Your Hotel’s Engine: In Search of Occupancy (Part One)

Any seasoned hotelier knows that occupancy is only one piece of the puzzle. It’s just not as simple as filling as many rooms as you can. If it were, you could simply offer rooms for a dollar and achieve 100% occupancy overnight. You might even be able to enjoy this perfect number for a month or two before going bust.

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