Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other.

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How Do Boutique Hotels Benefit From the Rise of the Soft Brand?

Have you noticed all the new brands in the supermarket lately? Words like natural, non-GMO and farm-to-table abound. It almost looks like the old guard has been replaced by modern and ethical food producers.

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Is Multi-Branding the Future of Hotels?

The old adage that necessity is the mother of invention is as true for our industry as it is for any other — and with the recent explosion of accommodation choices, definitions have continued to morph. When a businessperson books a trip, they don’t just look at “traditional” hotels anymore — oh no. They look at private apartments all over the city. They look at aparthotels and serviced condos. They may even consider “coliving spaces” with access to private quarters, dedicated workspaces and networking opportunities that otherwise wouldn’t have existed.

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