Is Multi-Branding the Future of Hotels?

The old adage that necessity is the mother of invention is as true for our industry as it is for any other — and with the recent explosion of accommodation choices, definitions have continued to morph. When a businessperson books a trip, they don’t just look at “traditional” hotels anymore — oh no. They look at private apartments all over the city. They look at aparthotels and serviced condos. They may even consider “coliving spaces” with access to private quarters, dedicated workspaces and networking opportunities that otherwise wouldn’t have existed.

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Telling Stories Through Hotels

When the British government built Spitbank Fort in 1879 to deflect invasion by Napoleon’s army, they probably weren’t thinking what a fantastic hotel the floating fortress would make in about a century and a half. The same is undoubtedly true for the city of Boston, whose Charles Street Jail (built in 1848) now attracts business people and holiday makers looking for an unusual hospitality experience in the Olde Towne.

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5 Hotel Design Problems and How to Solve Them

A hotel is a puzzle. When all the pieces come together, it works. Design, location, branding and management are all important pieces — and the picture is constantly changing. Many of the design concepts considered standard today were unheard of twenty years ago. So was the word “millennial.” We hoteliers truly face a landscape that is truly changing.

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