How Can Hotels Strengthen the Case for Direct Bookings? Part 2 of 2

If there’s one thing hoteliers want travelers to do before booking through an OTA, it’s to ask themselves whether they’re really getting the best value. A whole lot of people see OTAs as a convenient, trustworthy booking platform. They’re easy and fast. The review platforms are powerful, the financial processing can be trusted, and there are reasonable measures for consumer protection. It’s easy to research options, make a booking and be done with it.

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Forget the Lobby: Renovate Your Hotel's Loyalty Program

Have you ever checked into a hotel and been let down by the way things have changed since the last time you stayed? You’re not alone. I searched Google for Tripadvisor reviews containing the phrase “not what it used to be” and got 50+ pages of results. People don’t like their expectations dashed, and that’s part of what makes hotel management so challenging. The years chip away at even the most impeccable finishes. Grout gets mouldy, carpet gets stained, wood gets tarnished. Running a successful hotel requires a great deal of vigilance. If we rest on our laurels and allow the physical aspects to wither, our credibility (and bottom line) will wither too.

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Tuning Your Hotel’s Engine: In Search of Occupancy (Part One)

Any seasoned hotelier knows that occupancy is only one piece of the puzzle. It’s just not as simple as filling as many rooms as you can. If it were, you could simply offer rooms for a dollar and achieve 100% occupancy overnight. You might even be able to enjoy this perfect number for a month or two before going bust.

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