Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travellers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising.

Read More