Why chaos is good in hotels (and what we learn from it)

In 1961, a meteorologist named Edward Lorenz was re-doing weather forecasts using standard mathematical formulas of the day. To save time, he rounded longer decimals to the nearest one thousandth — then went for a coffee and let the computer crunch the numbers. When he returned, a completely different set of weather predictions had been generated than what he had expected. This turned out to be a pioneering moment in chaos theory. It led to the notion of the “butterfly effect,” wherein tiny changes create vastly different outcomes.

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Where Are All the Hotel Reviews, and How Do I Keep Track?

If you’re a hotelier who hasn’t been paying much attention to guest reviews, you haven’t been paying attention much at all. A 2016 report found that 96% of TripAdvisor users consider reviews to be an important factor in their booking decisions, while 83% actively read reviews for any property before they make a booking. As guests and travelers, we all know that reviews sway us. Managing your reviews is obviously important.

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Are you a Good Hotel Manager or a Great One?

Chances are, there’s no shortage of inspirational sayings, memes or beautifully designed graphics in any or all of your social feeds. Maybe you’re flipping through a magazine, watching television, or sitting in the dentist’s chair when the words of Helen Keller, Winston Churchill or Richard Branson suddenly grab your attention, and you’ll think to yourself: Yeah, I should really keep that in mind.t

 

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