Where Are All the Hotel Reviews, and How Do I Keep Track?

If you’re a hotelier who hasn’t been paying much attention to guest reviews, you haven’t been paying attention much at all. A 2016 report found that 96% of TripAdvisor users consider reviews to be an important factor in their booking decisions, while 83% actively read reviews for any property before they make a booking. As guests and travelers, we all know that reviews sway us. Managing your reviews is obviously important.

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Can Bad Hotel Reviews Be Hacked Out of Existence?

In the wake of Edward Snowden’s whistleblowing back in 2013, the Russian Federal Guard made an order for typewriters. Some documents, they decided, are better kept out of cyberspace altogether. Old-fashioned paper archives are not connected to anything. In a heavily guarded facility, you’d have to be James Bond to get ahold of them.

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Are Hotels Being Held to Ransom by Online Reviews?

The word “blackmail” is a new addition to the modern hotelier’s vocabulary—at least when referring to hotel guests. In the past, there wasn’t much a disgruntled party could do except refuse to book that hotel in the future, complain to friends, or perhaps write a lette...

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