It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line

It seems like there’s a TED Talk for just about everything these days, so I was excited (though not exactly surprised) to come across Mark Harmon’s speech about “the soul of a hotel.” Harmon is the founder of Auberge Resorts, a chain of luxury boutique properties with locations throughout North and Central America. In 2017, it was rated the world’s third best hotel brand by Travel + Leisure Magazine.

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Are Online Travel Agencies (OTAs) As Bad As We Think?

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. These are the woody vines that climb trees and slowly strangle them, using the trunk and branches as a scaffolding to position their own leaves in the sun. What better analogy for a group of massive sales firms that collectively own the majority of global hotel bookings, and take 15-30% commission on every room they book?

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The BYOD Revolution and What it Means for Your Hotel's Bottom Line

The supercomputers we carry in our pockets are easily taken for granted. They’ve become deeply engrained in everyday life, replacing a multitude of other objects and devices. Many of us already use our phones as house keys, wallets, light switches, garage door openers and thermostats, among other things. Oh yes, and we sometimes use them to call people or send messages.

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