Does Your Hotel Need a Chief Customer Experience Officer?

In the world of business, trends appear and vanish like so many clouds drifting across the sky. Open plan office spaces are a good example. When millennials entered the workforce – not just as employees, but as visionary leaders of massive tech companies – they turned away from cubicles and offices in favor of open, fluid and flexible workspaces. There were studies and anecdotal evidence to show that tearing down walls could create healthier, more collaborative, more productive team environments.

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Will the Optimization Ever Stop?

In 2012 it was link building. The next year it was geo-targeting and negative keywords. 2014 reminded us to track ad campaigns and cut down on page load times. Last year, we were urged to focus on mobile site design and dynamic content marketing. And as 2016 kicks off, we’re all wondering if we should just be honest with ourselves and pursue a degree in Information Technology.

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