Do Not Disturb! Why Hotel Marketing Needs to Be More Hospitable

As hoteliers, our job is to welcome guests and make them feel comfortable. That’s obvious, right? We’re the ones who specialise in giving transient people a home away from home, a place to kick off their shoes and rest after a long day of work, play, digital nomading, or whatever else has brought them through our doors.

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Is Multi-Branding the Future of Hotels?

The old adage that necessity is the mother of invention is as true for our industry as it is for any other — and with the recent explosion of accommodation choices, definitions have continued to morph. When a businessperson books a trip, they don’t just look at “traditional” hotels anymore — oh no. They look at private apartments all over the city. They look at aparthotels and serviced condos. They may even consider “coliving spaces” with access to private quarters, dedicated workspaces and networking opportunities that otherwise wouldn’t have existed.

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Non-Hotel Businesses are Getting into Hotels: Why?

Those of us who have been in the hotel business for years (or even weeks, for that matter) know how unglamorous it can be. There are messes to clean up, unhappy guests to reassure, and occupancy rates to worry about. Of course, if you and your staff are doing the job well, the external “sheen” of the hotel is spotless, both in terms of physical space and guest services. But beneath the surface, there is always gritty work to be done.

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