Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travellers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising.

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What the 5 most outlandish hotel campaigns can teach us about our own marketing (and how it benefits our bottom line)

Remember when promoting your hotel was simple? You listed the property in phone books and trade directories. You developed relationships with travel agents, local drivers and restaurateurs. Radio and TV might have been an option if you had the budget – but there was no need for a silly or groundbreaking script. Just focus on earning your guests through quality and value, and let the rest take care of itself.

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Airbnb is Opening a Hotel (yes, really): How it Works and What it Means

One of the most amazing facts about Airbnb is that, despite being more valuable than any hotel chain in the world, it has no physical inventory. The company provides branding, online infrastructure, a booking platform, and a quality control system — but all of its properties and rooms belong to other people. The fact that Airbnb has seen such astronomical growth and valuation without owning a single building makes you wonder how this business model wasn’t exploited sooner.

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