Redefining Luxury: The Next Big Disruption in Hotels?

Innovation is all about challenging the established order to make something new – which is why creative mavericks, at some point in their lives, can often find themselves on the wrong side of the law. The impulse to bend rules, and in some cases break them, can be taken too far when it isn’t held in check by experience and wisdom.

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Are Hotels Finished with Just Being Hotels?

The crossover is a big deal these days. I’m not referring to the Australian Basketball Association, or its lesser-known American counterpart. I’m talking about businesses crossing over into unknown territory, expanding their identity into new products and services.

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Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travellers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising.

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