How Can Hotels Strengthen the Case for Direct Bookings? Part 2 of 2

If there’s one thing hoteliers want travelers to do before booking through an OTA, it’s to ask themselves whether they’re really getting the best value. A whole lot of people see OTAs as a convenient, trustworthy booking platform. They’re easy and fast. The review platforms are powerful, the financial processing can be trusted, and there are reasonable measures for consumer protection. It’s easy to research options, make a booking and be done with it.

Read More

How Can Hotels Strengthen the Case for Direct Bookings? Part 1 of 2

Ever since online travel agents appeared in cyberspace, hoteliers have been shifting uncomfortably in their seats. Bricks-and-mortar travel agents may have earned a small commission for every booking, but most of them were professionals running boutique offices. They weren’t corporations with sophisticated virtual platforms, designed to swallow a growing percentage of bookings worldwide. 

Read More

What Would Cesar Ritz Say About OTAs?

When we think of legendary hoteliers, there’s one name in particular that comes to mind. It has stood the test of time, becoming synonymous with luxurious surroundings and impeccable service. That name is Cesar Ritz.

Read More