What the 5 most outlandish hotel campaigns can teach us about our own marketing (and how it benefits our bottom line)

Remember when promoting your hotel was simple? You listed the property in phone books and trade directories. You developed relationships with travel agents, local drivers and restaurateurs. Radio and TV might have been an option if you had the budget – but there was no need for a silly or groundbreaking script. Just focus on earning your guests through quality and value, and let the rest take care of itself.

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Does Your Hotel Need a Chief Customer Experience Officer?

In the world of business, trends appear and vanish like so many clouds drifting across the sky. Open plan office spaces are a good example. When millennials entered the workforce – not just as employees, but as visionary leaders of massive tech companies – they turned away from cubicles and offices in favor of open, fluid and flexible workspaces. There were studies and anecdotal evidence to show that tearing down walls could create healthier, more collaborative, more productive team environments.

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Why chaos is good in hotels (and what we learn from it)

In 1961, a meteorologist named Edward Lorenz was re-doing weather forecasts using standard mathematical formulas of the day. To save time, he rounded longer decimals to the nearest one thousandth — then went for a coffee and let the computer crunch the numbers. When he returned, a completely different set of weather predictions had been generated than what he had expected. This turned out to be a pioneering moment in chaos theory. It led to the notion of the “butterfly effect,” wherein tiny changes create vastly different outcomes.

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