Social Media Strategy for Small to Medium Hotels

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forward-looking is critical for hoteliers.

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Will the Optimization Ever Stop?

In 2012 it was link building. The next year it was geo-targeting and negative keywords. 2014 reminded us to track ad campaigns and cut down on page load times. Last year, we were urged to focus on mobile site design and dynamic content marketing. And as 2016 kicks off, we’re all wondering if we should just be honest with ourselves and pursue a degree in Information Technology.

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