Social Media Strategy for Small to Medium Hotels

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forward-looking is critical for hoteliers.

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How Virtual Reality Could Transform Guest Expectations

Try before you buy is an old concept, and it’s been applied to any number of things commercially. Cars, homes, electronics and vitamins — just about every corner of the retail industry has offered no-risk money back arrangements with consumers. People want to know what they’re getting into before they invest. It’s also a powerful statement of confidence on the seller’s (or manufacturer’s) part. It says: You’re going to be happy you own this. You’re not going to want your money back.

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The Hospitality Facade: Why Beauty Cannot Be Skin Deep

Are you one of those people who make instant judgments or do you prefer to take your time before making a decision? In terms of consumer behavior, the power of first impressions has come under epic scrutiny as many people make their decision based on what they see and hear first in the first five seconds of coming into contact with a product. We live in an age of unprecedented choice and so it is even more important that the image we present to our customers is a positive one

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