What Virtual Reality Can Teach Us About The Guest Experience

Imagine you’re standing in a busy hotel lobby. Guests are at reception with their luggage, eager to check in. Others are on their way out, moving through sliding doors and getting into cars. You see the porters hauling carts of suitcases. You see businesspeople sitting in the common areas with their laptops. Somebody rustles a newspaper and turns the page.

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Hotels Need to Value Transparency as Much as Guests Do

Of the many uniquely American curiosities known around the world, hidden ‘resort fees’ are not among the most celebrated. In many other countries (here in Australia, for example), consumer law prohibits any pricing tactic that hides or obfuscates the total cost of a hotel booking. In the US, however — and despite ongoing protest from consumers and some lawmakers — it’s still possible to book a three day resort stay for $600, only to be hit with a mandatory $300 resort fee at the moment of check-in or check-out.

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Social Media Strategy for Small to Medium Hotels

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forward-looking is critical for hoteliers.

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