Will the Optimization Ever Stop?

In 2012 it was link building. The next year it was geo-targeting and negative keywords. 2014 reminded us to track ad campaigns and cut down on page load times. Last year, we were urged to focus on mobile site design and dynamic content marketing. And as 2016 kicks off, we’re all wondering if we should just be honest with ourselves and pursue a degree in Information Technology.

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Hoteliers: Is Your Digital Marketing Agency a Good Servant or Poor Master?

A lot is being made of simplicity these days. It’s easy to see why. While the amount of human knowledge and information doubled roughly once every century before WWII, it now doubles every year. As more devices, appliances, and even personal health monitors are hooked up to the internet, the amount of data being generated continues its flight into the stratosphere.

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