Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travellers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it’s their endorsement that resonates with the audience, as opposed to the understanding it’s a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn’t find better disguised advertising.

Read More

Snake Oil for Sale: The True Cost of Inaccurate Hotel Photos

The 19th century was arguably the zenith of con-artistry. A traveling salesman would set up a public demonstration to convince the townspeople that snake oil had miraculous properties, or that certain investment opportunities simply could not fail. Often times there would be a shill or stooge — a planted audience member who lent “objective credibility” to the scheme. Using these and other tactics, the mysterious visitors would fill their pockets and leave town.

Read More

What Can Hotels Learn From Clickbait?

If you’ve been annoyed by clickbait lately—indeed, if you’ve been wondering what the world has come to—you’re not alone. Companies like Upworthy and Buzzfeed only appeared a few short years ago, offering ridiculous headlines and images to generate clicks. The content w...If you’ve been annoyed by clickbait lately—indeed, if you’ve been wondering what the world has come to—you’re not alone. Companies like Upworthy and Buzzfeed only appeared a few short years ago, offering ridiculous headlines and images to generate clicks. The content w...

Read More