Snake Oil for Sale: The True Cost of Inaccurate Hotel Photos

The 19th century was arguably the zenith of con-artistry. A traveling salesman would set up a public demonstration to convince the townspeople that snake oil had miraculous properties, or that certain investment opportunities simply could not fail. Often times there would be a shill or stooge — a planted audience member who lent “objective credibility” to the scheme. Using these and other tactics, the mysterious visitors would fill their pockets and leave town.

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What Can Hotels Learn From Clickbait?

If you’ve been annoyed by clickbait lately—indeed, if you’ve been wondering what the world has come to—you’re not alone. Companies like Upworthy and Buzzfeed only appeared a few short years ago, offering ridiculous headlines and images to generate clicks. The content w...If you’ve been annoyed by clickbait lately—indeed, if you’ve been wondering what the world has come to—you’re not alone. Companies like Upworthy and Buzzfeed only appeared a few short years ago, offering ridiculous headlines and images to generate clicks. The content w...

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Are Hotels Being Held to Ransom by Online Reviews?

The word “blackmail” is a new addition to the modern hotelier’s vocabulary—at least when referring to hotel guests. In the past, there wasn’t much a disgruntled party could do except refuse to book that hotel in the future, complain to friends, or perhaps write a lette...

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