What the 5 most outlandish hotel campaigns can teach us about our own marketing (and how it benefits our bottom line)

Remember when promoting your hotel was simple? You listed the property in phone books and trade directories. You developed relationships with travel agents, local drivers and restaurateurs. Radio and TV might have been an option if you had the budget – but there was no need for a silly or groundbreaking script. Just focus on earning your guests through quality and value, and let the rest take care of itself.

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Does Your Hotel Need a Chief Customer Experience Officer?

In the world of business, trends appear and vanish like so many clouds drifting across the sky. Open plan office spaces are a good example. When millennials entered the workforce – not just as employees, but as visionary leaders of massive tech companies – they turned away from cubicles and offices in favor of open, fluid and flexible workspaces. There were studies and anecdotal evidence to show that tearing down walls could create healthier, more collaborative, more productive team environments.

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The REAL Renovation Rescue: 3 Ways to Improve Your Hotel Without Spending Millions (And How It Improves Your Bottom Line)

How far are hotel investors willing to go in order to bring out the best in their properties? In 2013, the El Encanto in Santa Barbara re-opened after a top-to-bottom renovation that took seven years and AUD $170 million to complete. The following year, Loews Regency Hotel in Manhattan opened after a $127 million refresh. And just last year, in 2017, Le Lutetia in Paris welcomed guests after a $174 million renovation of its own.

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