Can My Hotel Still Surf the Christmas Marketing Wave?

One of my favourite old-time movies is “Holiday Inn”, from where the famous hotel group took its name. The plot involves a typically convoluted love triangle however Bing Crosby plays a former vaudeville singer who retires to the country, only to miss the spotlight and so decides to open his farmhouse to the public, but only on holidays.

Famous for launching the second highest selling song of all time, “White Christmas”, the movie tapped in to all the simpler aspects of Christmas that people identify with – snow, music and holidays.

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