Social Media Strategy for Small to Medium Hotels

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forward-looking is critical for hoteliers.

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Why Do Some Hotels have the Luck of the Irish?

While reading an article on St. Patrick’s Day, I was surprised to learn that “the luck of the Irish” originates not from ancient folklore, but from 19th century gold prospecting in North America.

People from all over the world were making a mad dash for riches during...

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What Can the Hospitality Industry Learn from Surfing?

This month celebrates the 6th Australian Open of Surfing, a competition that only seems to be getting bigger. And for a huge number of Australians, it’s not just about watching on TV. The International Surfing Association estimates 3.5 million active surfers in Australia. Even if this is a liberal estimate, it’s an awfully big number.

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