The Smart Psychology of Smaller Hotels

I’ve been spending a lot of time looking at boutique hotels lately. Many of them are located in cramped urban settings, with owners and managers who need ways to do more with less (and of course, adding the word “boutique” tells you that!). So when I came across an English newspaper’s list of the best country house hotels in England, I just had to click. It was an opportunity to sail to the other end of the spectrum. What happens when a hotel has all the space (and sometimes, it seems, all the money) in the world?

 

The images were just as I imagined—no surprise there, since I’ve seen a few in my time. From the air they look like castles. Inside you see lush chairs, cavernous common spaces, private rooms big enough for yoga classes. There are fireplaces and oaken desks. There were names like Langar Hall, Park House and Swinton Park.

 

 

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