Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other.

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Does Your Hotel Need a Chief Customer Experience Officer?

In the world of business, trends appear and vanish like so many clouds drifting across the sky. Open plan office spaces are a good example. When millennials entered the workforce – not just as employees, but as visionary leaders of massive tech companies – they turned away from cubicles and offices in favor of open, fluid and flexible workspaces. There were studies and anecdotal evidence to show that tearing down walls could create healthier, more collaborative, more productive team environments.

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How Do Boutique Hotels Benefit From the Rise of the Soft Brand?

Have you noticed all the new brands in the supermarket lately? Words like natural, non-GMO and farm-to-table abound. It almost looks like the old guard has been replaced by modern and ethical food producers.

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