Are Hotels Finished with Just Being Hotels?

The crossover is a big deal these days. I’m not referring to the Australian Basketball Association, or its lesser-known American counterpart. I’m talking about businesses crossing over into unknown territory, expanding their identity into new products and services.

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3 Misguided Trends in the Hotel Industry Today

The world of hotels is a lot like the world of fashion. Every year, new trends and styles come sashaying down the catwalk. Some are eye-catching, some are puzzling, and some are downright ridiculous – depending on who you ask.

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Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other.

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