It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line

It seems like there’s a TED Talk for just about everything these days, so I was excited (though not exactly surprised) to come across Mark Harmon’s speech about “the soul of a hotel.” Harmon is the founder of Auberge Resorts, a chain of luxury boutique properties with locations throughout North and Central America. In 2017, it was rated the world’s third best hotel brand by Travel + Leisure Magazine.

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Why Are Hotel Restaurants Empty?

We’ve all seen it: A busy hotel with a quiet restaurant. A little too quiet, in fact. Every time you walk by, the Restaurant Supervisor seems lonely. The tables are uniformly set, but no one is using them. There might be one or two patrons watching sport at the bar, but there is no lively conversation, no clinking cutlery, no wait staff hurrying to keep up

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The Evolution of the Hotel Lobby

The flat screen TV, when it became widely available around the turn of the millennium, was a godsend to hotel owners and guests. It took away the need for bulky furniture at the foot of the bed, allowing sleek sets to go right on the wall. This effectively made rooms larger, not to mention the giant leap forward in terms of aesthetics.

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