AirBnB is at War with Priceline: Here’s Why You Should Care

It’s been almost ten years since AirBnB was founded by two San Francisco residents who couldn’t afford the rent. The idea was to put an air mattress in their living room and rent the space to short term travelers. Now, the company is more valuable than any hotel chain on the planet. The idea of “living like a local” is a powerful narrative that has captured a significant piece of the global hospitality market, and to say that the founders are eating well is something of an understatement.

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The Achilles Heel of AirBnb

AirBnb has been one of the great success stories — perhaps the single greatest — of the hospitality industry in recent years. Countless blogs, business journals and news programs have sung its praises whilst many conference hours and many column centimetres have been devoted to demonizing its impact on the hotel industry.

 

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Why Are Hotels Embracing Local Culture?

Experimenting has always been an important part of the human experience.

The world’s best chefs are constantly inventing new fusions, trying things in new combinations. Bartenders are always playing around with new types of alcohol to see what works well together; and in employment, there’s a high value on flexibility and location independence as millennials seek to blend work and play. In hospitality, the ability to experience local cultures adds a new spin on travel and if you stay with a local, what better way to do that?

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