Bidding for Hotel Rooms is a Reality: Here’s What it Means

Have you ever been to an auction of anything (furniture, charity or property) and wondered why auctioneers (especially the American ones) talk like that? What’s with all the extra words and gibberish? According to an article published by Slate back in 2010, it’s all designed to create a sense of urgency and competition amongst bidders — which makes sense when you think about it. Auctions are a social activity, and even online auctions (ebay, for example) tend to inspire competitive bidding.

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How Can Hotels Strengthen the Case for Direct Bookings? Part 2 of 2

If there’s one thing hoteliers want travelers to do before booking through an OTA, it’s to ask themselves whether they’re really getting the best value. A whole lot of people see OTAs as a convenient, trustworthy booking platform. They’re easy and fast. The review platforms are powerful, the financial processing can be trusted, and there are reasonable measures for consumer protection. It’s easy to research options, make a booking and be done with it.

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How Can Hotels Strengthen the Case for Direct Bookings? Part 1 of 2

Ever since online travel agents appeared in cyberspace, hoteliers have been shifting uncomfortably in their seats. Bricks-and-mortar travel agents may have earned a small commission for every booking, but most of them were professionals running boutique offices. They weren’t corporations with sophisticated virtual platforms, designed to swallow a growing percentage of bookings worldwide. 

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