How Virtual Reality Could Transform Guest Expectations

Try before you buy is an old concept, and it’s been applied to any number of things commercially. Cars, homes, electronics and vitamins — just about every corner of the retail industry has offered no-risk money back arrangements with consumers. People want to know what they’re getting into before they invest. It’s also a powerful statement of confidence on the seller’s (or manufacturer’s) part. It says: You’re going to be happy you own this. You’re not going to want your money back.

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