If you were fortunate enough to visit the Miami Beach area in the early 1980s (the hair and cars alone would have been worth it), you might have stayed in one of the first ever condominium hotels. Since then, the “condotel” or “aparthotel” has seen its ups and downs as...Read More
If you were (or are) an executive for a chain hotel, you couldn’t (or can’t) help but wonder how your property might tap into the river of profit that is flowing into the shared economy.
As AirBnb continues to grow a new slice of the global market, it’s clear that more guests are seeking local flavor in their accommodation choices. Why stay at a sterile, globally branded hotel when you can embed yourself in a local neighbourhood, with local art on the walls and artisan coffee in the cupboard? This may sound harsh, but many people are framing the question this way. Especially those who’ve already had positive experiences with the share model, and consistently look to it first when traveling. Many good local apartments are available with no branding at all. Except of course for the property owners themselves.Read More